Brand values task 100-10-1

  Nike present a well constructed brand identity which claims intent to motivate and enhance lifestyles. Its brand values could promote opportunity and access to success as well as desirability for oneself. Nike could also fit into several of Dyer's lines of appeal: self-importance and pride, as exhibited by Nike's slogan 'Just do it.' which is regularly supported by successful celebrity endorsements which also fits Nike into the elite people or experts lines of appeal. This is linked via Nike's selected celebrity endorsements who specialise in a particular sport and are displayed wearing Nike products; as if Nike enhances their expertise.

The Nike brand is about motivating self- enhancement and improving lifestyles.

Nike in one word: Inspiration

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  Apple accommodate a brand identity successfully adopted by idolised founder Steve Jobs. This brand identity aims to innovate existing technology and to do things differently, thus better, instead of conforming to the regularities. Apple fits into Dyer's lines of appeal: community and social interaction, family values, durability and longevity - especially due to their products which boast its social connectivity, but furthermore because Apple continue to broadcast adverts which exhibit a narrative involving family members using Apple products such as their iPads and iPhones. Opportunity and access to success is also another brand value Apple accommodates, this being because Apple users are marketed as talented and successful in a particular field.


The Apple brand provides technological innovation to fuel social/professional integration.

Apple in one word: Innovation 

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  Facebook promote their brand identity as a social network which provides purely advantageous abilities to 'Share' content online instead of the contrapuntal alleged exposure of privacy. Facebook feature Dyer's lines of appeal including  community and social reaction as their campaigns are imminent on advertising the website's distinctively effective role as a communication platform. Opportunity and access to success also taps into their intended establishment as a brand identity because they wish to convince businesses, offices and other institutions to use Facebook as a means of sharing information in an integrated part of mundane working and social life. 

The Facebook brand compliments integrating people via information to 'Share'.

Facebook in one word: Interaction  

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London 2012 occupies a brand identity intended to boost morale, patriotism and social integrity on a large-scale as well as enhancement in smaller scales from communities and cults to personal achievement. Dyer's lines of appeal are gratified by the brand identity: community and social interaction, durability and longevity class as a very important one because the event intends to bring the metropolitan city together as well as the entire nation via festive spirit and appreciation of sport and culture. Culture and sophistication is another one of the many lines of appeal implemented into the campaign because the event and beyond boasts the cultural perks of Britain.  

London 2012's brand identity is all about community and development.

London 2012 in one word: Pride

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The F.A. Premier League most proudly stands to be the world's most watched sporting league, effectively due to the passionate spirit and love for English football as a culture; immediately this taps into their prestigious lines of appeal including culture and sophistication. The F.A. Prem. League is continuously treated and marketed religiously and claims its football culture to be an appealing factor of the brand's identity in association to the longevity of the historical heritage behind it. Particularly, TFAPL features significantly in the media and gains a lot of coverage worldwide because of the way it connects communities and inspires generations to appreciate football culture.

The F.A. Premier League is predominantly about passionate football appreciation.  

The F.A. Premier League in one word: Passion

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